Amsterdam is the birthplace of the famous Heineken brand, and it was here in 1867 that its first brewery was established. Today, the historic building is home to the Heineken Experience, an interactive museum that immerses you in the world of beer, the iconic green bottle, and the fascinating history of one of the world’s most renowned brands.
You will embark on a journey through time, from the very beginnings to the present day. You’ll see behind the scenes of beer production, discover how the famous green-labeled bottle was born, and thanks to modern exhibitions, you’ll get the chance to try out many things yourself.
The highlight of the tour is the tasting of freshly poured beer in an authentic setting. In just an hour and a half, you’ll explore not only history and tradition, but also the innovations and projects that have made Heineken a global icon.
The Heineken Experience is one of Amsterdam’s most visited attractions – and rightfully so. The visit will be enjoyed not only by beer lovers, but also by anyone looking for a unique combination of fun and history. Moreover, the museum’s spaces also serve as venues for corporate events, celebrations, or presentations, which here gain a truly unique atmosphere.
And who knows – maybe at your beer coaster, an idea will be born that changes the world.
